Meet
Ellen


Ellen Farley
Fractional CMO
Service Regions:
Nation Wide
Ellen Farley is a Sydney-based digital marketing strategist and Fractional CMO, holding a Master of Digital Marketing from UTS and over 15 years' experience building effective digital marketing systems for growing businesses. As Planet Earth Agronomy's Fractional CMO, Ellen leads the company's website, content and lead-generation strategy, turning PEA's agronomic expertise into a digital presence that reaches and converts growers and retail partners. She specialises in marketing technology and automation, with a strong background in no-code platforms and AI-assisted systems that keep PEA's digital operations efficient and built to scale.


Larry Fiene
Founder/CEO
CEO and Co-Founder of Planet Earth Agronomy, Larry leads the company’s research-driven agronomy platform, delivering tested biostimulant and nutrient solutions across 15 U.S. states and Canada while serving on multiple industry boards and earning national recognition for agricultural leadership.

Jake Fiene
Operations Lead
Jake Fiene combines hands-on agricultural experience with a systems-level role at Planet Earth Agronomy, supporting product formulation, manufacturing, logistics, and customer success. He focuses on delivering consistent, field-ready solutions by aligning product performance with real-world conditions.

Louisa Ewert
Canadian Sales Lead and Executive Assistant
Louisa brings a lifelong connection to agriculture, entrepreneurship, and plants to her role with Planet Earth Agronomy. Her experience in business development, sales, and building strong customer relationships complements her work as Planet Earth Agronomy’s Canadian sales lead and Administrative Assistant.

Taylor Moore
Technical Sales Lead
Taylor Moore is a Purdue University graduate with a degree in Agricultural Sales and Marketing and a minor in Agronomy. Her experience in agricultural biologicals and crop insurance has given her a well-rounded understanding of the industry and the challenges producers face.

Grace Geils
Research & Product Development Manager
Grace Geils holds bachelor’s degrees in Chemistry and Biology from the University of Wisconsin-Stevens Point. Grace joined Planet Earth Agronomy as an intern in 2024 and transitioned to a full-time role in May 2026. She oversees field trials and laboratory testing, helping ensure PEA products are thoroughly evaluated and deliver the quality and performance farmers can rely on.









