Meet
Mitch


Mitchell Fiene
Co-Founder, Distribution Accounts
Service Regions:
Midwest
Mitchell Fiene is an entrepreneur and agronomy professional passionate about advancing soil health, technology, and sustainable agribusiness. He began working in agriculture at a young age, gaining hands-on experience in the field and building relationships with growers and retailers across the Midwest. In 2012, he co-founded DMZ Aerial, one of the Midwest's early Unmanned Systems companies, providing UAV solutions to ag retailers and developing precision-ag tools like the Pocket Agronomist crop disease ID app. A graduate of UW–Whitewater with a degree in Entrepreneurship, Mitchell was a winner of the Wisconsin Governor's Business Plan Competition. Today, as Co-Founder of Planet Earth Agronomy, Mitchell focuses on helping growers achieve measurable improvements in soil, plant, and financial health.


Larry Fiene
Founder/CEO
CEO and Co-Founder of Planet Earth Agronomy, Larry leads the company’s research-driven agronomy platform, delivering tested biostimulant and nutrient solutions across 15 U.S. states and Canada while serving on multiple industry boards and earning national recognition for agricultural leadership.

Jake Fiene
Operations Lead
Jake Fiene combines hands-on agricultural experience with a systems-level role at Planet Earth Agronomy, supporting product formulation, manufacturing, logistics, and customer success. He focuses on delivering consistent, field-ready solutions by aligning product performance with real-world conditions.









