Meet
Mitch


Mitchell Fiene
Co-Founder, Distribution Accounts
Service Regions:
Nation Wide
Mitchell Fiene is an entrepreneur and agronomy professional passionate about advancing soil health, technology, and sustainable agribusiness. He began working in agriculture at a young age, gaining hands-on experience in the field and building relationships with growers and retailers across the Midwest. In 2012, he co-founded DMZ Aerial, one of the Midwest's early Unmanned Systems companies, providing UAV solutions to ag retailers and developing precision-ag tools like the Pocket Agronomist crop disease ID app. A graduate of UW–Whitewater with a degree in Entrepreneurship, Mitchell was a winner of the Wisconsin Governor's Business Plan Competition. Today, as Co-Founder of Planet Earth Agronomy, Mitchell focuses on helping growers achieve measurable improvements in soil, plant, and financial health.


Larry Fiene
Founder/CEO
CEO and Co-Founder of Planet Earth Agronomy, Larry leads the company’s research-driven agronomy platform, delivering tested biostimulant and nutrient solutions across 15 U.S. states and Canada while serving on multiple industry boards and earning national recognition for agricultural leadership.

Jake Fiene
Operations Lead
Jake Fiene combines hands-on agricultural experience with a systems-level role at Planet Earth Agronomy, supporting product formulation, manufacturing, logistics, and customer success. He focuses on delivering consistent, field-ready solutions by aligning product performance with real-world conditions.

Taylor Moore
Technical Sales Lead
Taylor Moore is a Purdue University graduate with a degree in Agricultural Sales and Marketing and a minor in Agronomy. Her experience in agricultural biologicals and crop insurance has given her a well-rounded understanding of the industry and the challenges producers face.

Louisa Ewert
Canadian Sales Lead and Executive Assistant
Louisa brings a lifelong connection to agriculture, entrepreneurship, and plants to her role with Planet Earth Agronomy. Her experience in business development, sales, and building strong customer relationships complements her work as Planet Earth Agronomy’s Canadian sales lead and Administrative Assistant.

Grace Geils
Research & Product Development Manager
Grace Geils holds bachelor’s degrees in Chemistry and Biology from the University of Wisconsin-Stevens Point. Grace joined Planet Earth Agronomy as an intern in 2024 and transitioned to a full-time role in May 2026. She oversees field trials and laboratory testing, helping ensure PEA products are thoroughly evaluated and deliver the quality and performance farmers can rely on.









